One of the first tips you learn in affiliate internet marketing is the importance of using keywords in your articles and on your website in order to attract high search engine rankings in the pursuit of traffic. It is unfortunate that many how-to articles on internet marketing also imply that the best (most searched on) keywords are usually already taken up by older web pages and websites, and that there is too much competition to go after those keywords.
In most cases you'd end up competing with literally millions of search results for the top spots on the search engine's first page. A scenario that is unlikely to occur, at least not without some time and some serious search engine optimization for your page or website.
While this may be true, the smart affiliate marketer will target the less attractive, less searched for and therefore under-competitive longtailed keywords in his marketing campaigns because he knows that these are where the buyers are most likely to be. Rather than be discouraged by the high competition for the so-called "main keywords," the affiliate marketer turns the tables on the big players by targeting the less trafficked longtailed keywords.
The reason for this turnabout in strategy will become readily apparent in just a minute. The fuel for making a profit in internet marketing turns around traffic. Yet not just blind traffic - but rather, targeted traffic.
If your affiliate internet marketing product is, say, tennis shoes, you may think that you are doing good by targeting the keywords "tennis shoes" because you intend to drive that targeted traffic toward your webpage. But what if the tennis shoes you are promoting are not just any tennis shoes, but rather "red" tennis shoes. Wouldn't it be smart to target "red tennis shoes" to attract those people who are looking for red tennis shoes? Of course it would!
While this alternative longtailed keyword combination ("red tennis shoes") perhaps receives far less searches per month than its high traffic competitor ("tennis shoes") does, it does achieve the one thing that any smart affiliate marketer is looking for: it targets his specific product by hopefully bringing someone who is ready to buy red tennis shoes to his webpage. Smart internet marketing strategies involve targeting prospects who are in the final stages of the purchasing process.
Effective affiliate internet marketing game plans undertake to target not just people who are researching a certain wide area of concern or seeking information about it, but rather those who are ready to buy the specific object of their search. This is why longtailed keywords - those under-competitive, low-searched for terms - are so valued and advantageous for affiliate marketers. They represent the lifeblood of their internet marketing experience - the path to a sale!
If you are serious about getting into the business of affiliate internet marketing and are looking for a fresh take on the myths and realities of effective internet marketing and how one person became a super affiliate marketer, the following review at Lazy Super-Affiliate Review is highly recommended reading.
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