Nothing brings a website to life like pictures. The old adage "a picture is worth a thousand words" is true. If you can show someone why your company is the one they should do business with through a picture, why wouldn't you?
The key is to choose the right pictures to put in as you use a free website builder to create your online presence. There are plenty of places you can get pictures for your website.
You could take your own, get them from someone you know or go through a company that offers stock photographs you can purchase to use for your website.
As soon as you see that stock photos have to be paid for, you may think you should avoid them and go the more affordable route, of taking your own.
This may work all right, assuming you have a lot of photographic know-how and understand lighting, angles and how to get a great picture to pass on a story to your visitors.
Instead, it may be best to look at the world of stock photos.
Better Quality
Generally the photos that you get from a stock photo website will be a much higher quality than those you will get from your home camera.
Most of them are taken by professional photographers, in a studio setting where the lighting and angles have been measured to offer the best photos for your website.
Many free website builder programs will allow you to upload the photos of your choice. Read on to discover how easy this is.
More Variety
In addition to having better quality photos, most stock photo websites give you a lot of options on each theme.
For example, if you were looking for a picture of a happy person working at an office desk, you will likely find hundreds of pictures of people of various races and genders, working in a variety of office settings.
You will be able to scan through the pictures and select one that is perfect for your situation.
Model Releases
If you like to take your own pictures and think you can post any of them on your website, think again.
If there are people in your pictures, you need to make sure you have the appropriate model releases signed, with the model allowing you to use their photo for business purposes. If not, you could find yourself in a legal mess.
Stock photo companies have taken care of this for you.
Flexibility
Once you find a photo you really like and think it says a lot about your company, you may decide you want to use it for more than just your website.
This could be where you hit a snag if you are just using a photo you took with your own camera. You need different versions of photos for different jobs.
If you purchase a stock photo from a website, they will likely have altered larger and smaller versions of the same photo so you can have one that is just right for your website and one that is formatted for your upcoming brochure.
Again, free website builder programs will allow you to upload the photos you want.
Make it Human
Remember, you have people looking at your website - so let them look at people. It makes the comprehension of the message in the picture flow more easily.
The human element is one that cannot be overstated in creating a website.
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