A lot of your customers wear eyeglasses, which gives you another promotional opportunity that you probably didn't realize you have. What many businesses don't realize is that they can take certain situations that their customers are in and market to that situation. If a person loves technology, which a lot of people do, the business can provide them with promotional data banks or some other type of electronic device. In this case, many individuals have eyesight problems and have to have those problems corrected through eyeglasses or contact lenses.
When individuals have they eyesight corrected by eyeglasses, this gives you the opportunity to provide them with promotional lens spray. So how exactly do you promote with lens spray? Well, it's simple. You simply give it out to your customers so that they will always have you and your business on their mind. A person has to be exposed to something an average of 26 times before it is literally burned into their mind. You can do that with promotional lens spray.
How to promote
Lens spray has space on the bottle in which your business information can be printed. If a person wears eyeglasses, then they probably have to buy lens spray fairly regularly in order to keep their glasses clean. Dirty glasses means they're not going to be able to see what you have to offer very well anyway, so you have to clear things up for them a bit. Offer them the promotional lens spray and they're going to be able to see clearly. What they'll also see is your business information every single time they clean their glasses.
Types of businesses
As for the types of businesses that can market with promotional lens spray, there is no limit to who can or who can't. It is true that a lot of eyeglass dispensaries and optometry practices distribute promotional lens spray to their patients, but they really are not the only ones. It is just that it is a given that they would distribute promotional lens spray. They sell the glasses, so they have to provide such a useful tool. However, people do run out and they hate to have to buy the stuff. That is where your business comes in if you are not a dispensary or an optometrist's office.
Your business can offer to those with glasses the promotional lens spray and they're going to be very appreciative that you did such a thing for them. It is not often that they are able to receive free lens spray from anyone other than their eye doctor, so surprise them. This is something they may not expect in any way. This is what is going to make you a bit unique. You're not hurting the optometry business in any way because the customer is not going to be able to acquire their promotional lens spray from their eye doctor until their next appointment. It could be a year or more before their next appointment, so you are doing the customer an immense favour while adding to your bottom line, which is exactly what you set out to do.
Matt Franks is director of Fluid Branding, the UK's leading online supplier of promotional lens spray and other Promotional Products. You can also find a wide range of Eco Friendly promotional products, including Recycled, Organic and Sustainable items at Eco Incentives.
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